After the launch of the Galaxy S4 which is a massive upgrade from the Galaxy S3, the South Korean mobile handset maker Samsung Electronics today launched its cheapest Galaxy series phone 'Star' priced at Rs 5,240.
'Star' is the cheapest device in Samsung's Galaxy range and competes with the likes of Nokia's Asha range of smartphones as well as similar offerings from domestic firms like Micromax and Karbonn.
Samsung Mobile Country Head Vineet Taneja stated : "Galaxy Star is a device that provides superior value to consumers based on its features, intuitive performance and design features. We want more and more feature phone users to upgrade to the Samsung Galaxy Star,"
The Galaxy Star specifications include a single core 1 GHz processor paired with 512 MB RAM. The internal storage is 4 GB, and a microSD slot for expansion which can be done up to 32 GB. It has a 3 inch TFT capacitive touchscreen with a resolution of 240 x 320 pixels, which results to a 133 ppi pixel density, and a 2 megapixel camera and a 1200 mAh Li-on Battery . The Galaxy Star comes with Android Jelly Bean 4.1.2 out of the box.
With this device, Samsung now has a portfolio of 15 smartphones, priced between Rs 5,240 and Rs 41,500. Though smartphones comprised a small chunk of the overall handset market at about seven per cent, the high-end category grew at a robust 35.7 per cent to 15.2 million devices in 2012 from 11.2 million units in 2011.
Given the strong growth in the category, handsets makers are introducing products that are affordable. This is also aimed at helping feature phone users upgrade to smartphones, it said.
'Star' is the cheapest device in Samsung's Galaxy range and competes with the likes of Nokia's Asha range of smartphones as well as similar offerings from domestic firms like Micromax and Karbonn.
Samsung Mobile Country Head Vineet Taneja stated : "Galaxy Star is a device that provides superior value to consumers based on its features, intuitive performance and design features. We want more and more feature phone users to upgrade to the Samsung Galaxy Star,"
The Galaxy Star specifications include a single core 1 GHz processor paired with 512 MB RAM. The internal storage is 4 GB, and a microSD slot for expansion which can be done up to 32 GB. It has a 3 inch TFT capacitive touchscreen with a resolution of 240 x 320 pixels, which results to a 133 ppi pixel density, and a 2 megapixel camera and a 1200 mAh Li-on Battery . The Galaxy Star comes with Android Jelly Bean 4.1.2 out of the box.
With this device, Samsung now has a portfolio of 15 smartphones, priced between Rs 5,240 and Rs 41,500. Though smartphones comprised a small chunk of the overall handset market at about seven per cent, the high-end category grew at a robust 35.7 per cent to 15.2 million devices in 2012 from 11.2 million units in 2011.
Given the strong growth in the category, handsets makers are introducing products that are affordable. This is also aimed at helping feature phone users upgrade to smartphones, it said.
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